lj444 Privacy Policy

Section 1

Introduction and Scope

Last updated: January 2026

This Privacy Policy describes how lj444 ("lj444", "we", "our", or "us") collects, uses, stores, shares, and protects personal information about players and visitors who access or use the lj444 platform at lj444.org (the "Platform"). We are committed to handling your personal data with care, transparency, and in accordance with the data protection principles applicable to our operations.

By registering an account or otherwise using the lj444 Platform, you confirm that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein. If you do not agree to this Privacy Policy, please do not use the lj444 Platform. This Privacy Policy should be read alongside our Terms and Conditions and Responsible Gaming policy.

Section 2

Personal Data We Collect

When you register, verify your identity, make deposits or withdrawals, or otherwise interact with the lj444 Platform, we collect personal data that falls into the following categories:

• Identity data: full name, date of birth, gender, and government-issued identification document details (e.g. National ID, passport) collected during KYC verification.
• Contact data: registered mobile phone number (used for bKash, Nagad, Rocket, or Upay transaction verification), and email address where provided.
• Financial data: deposit and withdrawal records, transaction amounts in BDT, payment method identifiers (mobile wallet numbers or masked card details), and account balance history.
• Gameplay data: game history, bet amounts, game outcomes, session durations, and responsible gaming tool usage (deposit limits, cool-off periods, self-exclusion requests).
• Technical data: IP address, device type and model, operating system, browser type, mobile network operator (e.g. Grameenphone, Robi, Banglalink, Teletalk, Airtel), and session timestamps.
• Communications data: records of any messages, complaints, or support interactions you send to lj444 via live chat or email, including metadata such as the date, time, and channel used.

We collect only the data necessary for the purposes described in this Privacy Policy. We do not collect sensitive personal data such as racial or ethnic origin, religious beliefs, or health information unless specifically required by applicable law or anti-money laundering regulations and only to the extent required.

Section 3

How We Use Your Personal Data

lj444 uses the personal data we collect for the following lawful purposes:

• Account management: to create, maintain, and administer your lj444 player account, verify your identity in accordance with our KYC obligations, and process your deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard.
• Service delivery: to provide access to casino games, sports betting markets, crash games, live dealer tables, and all other features of the lj444 Platform, and to personalise your experience where you have opted in to personalisation.
• Legal compliance: to meet our obligations under applicable anti-money laundering laws, counter-terrorism financing requirements, age verification obligations (21+ only), and any regulatory requirements applicable to our operations.
• Fraud prevention and security: to detect, investigate, and prevent fraudulent transactions, account takeovers, bonus abuse, money laundering, and other prohibited conduct described in our Terms and Conditions.
• Customer support: to respond to your queries, complaints, and requests for account assistance, including requests to set responsible gaming limits, initiate a cool-off period, or process a self-exclusion.

Section 4

Sharing of Personal Data

lj444 does not sell, rent, or trade your personal data to third parties for marketing or advertising purposes. We share personal data only in the following limited circumstances, and only to the extent necessary for each purpose:

• Payment processors: we share necessary financial and identity data with payment service providers (including bKash, Nagad, Rocket, Upay, and card network operators) solely for the purpose of processing your deposits and withdrawals. These providers process your data under their own privacy policies and are bound by applicable data protection obligations.
• Game providers: we share gameplay session identifiers with our licensed game providers (including Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming, and Spribe) to facilitate game delivery and audit fair play. Game providers do not receive your full name, payment details, or contact information.
• Legal and regulatory authorities: we will disclose personal data to law enforcement agencies, regulatory bodies, or courts when required to do so by applicable law, a valid court order, or a legally enforceable request. lj444 will notify you of such disclosures where permitted by law.
• Fraud prevention services: we may share technical identifiers (such as device fingerprints, IP addresses, and transaction patterns) with third-party fraud detection services to protect the lj444 Platform and its players from fraudulent activity. Such sharing is limited to the minimum data necessary for fraud detection purposes.

Section 5

Cookies and Tracking Technologies

The lj444 Platform uses cookies and similar tracking technologies to enable core Platform functionality, remember your session and preferences, and monitor Platform performance. We use the following categories of cookies:

• Strictly necessary cookies: required for the Platform to function. These include session authentication cookies that keep you logged in during your visit and security cookies that help detect and prevent fraudulent activity. These cookies cannot be disabled.
• Functional cookies: remember your language preference, display settings, and other preferences you have set during previous visits to the lj444 Platform. Disabling these cookies may affect your Platform experience.
• Analytics cookies: collect anonymised data about how players navigate and use the lj444 Platform, including which pages are visited most frequently and where players encounter technical issues. This data helps us improve Platform performance and user experience.
• You can manage or disable non-essential cookies through your browser settings at any time. Please note that disabling functional or analytics cookies may limit certain features of the lj444 Platform. Strictly necessary cookies are exempt from consent requirements as they are essential for the Platform to operate.

Section 6

Data Retention

lj444 retains your personal data for as long as your account remains active and for a period thereafter as required by applicable laws, including anti-money laundering regulations that may require transaction records to be retained for a minimum of five years following account closure. After the applicable retention period expires, your personal data will be securely deleted or anonymised so that it can no longer be associated with you as an individual.

Where lj444 retains data beyond the active account period solely to comply with legal obligations, that data is stored in a restricted-access environment and is not used for any operational purpose such as marketing, gameplay analysis, or bonus targeting. You may request confirmation of the specific retention period applicable to your account data by contacting our support team via live chat.

Section 7

Your Data Rights

As a player on the lj444 Platform, you have the following rights in relation to your personal data. You can exercise any of these rights by contacting our customer support team via live chat or by writing to [email protected]:

• Right of access: you may request a copy of the personal data lj444 holds about you. We will provide this within a reasonable timeframe, subject to identity verification.
• Right of rectification: if any personal data lj444 holds about you is inaccurate or incomplete, you have the right to request that we correct or update it. You can also update certain details (such as your contact number) directly from your account settings.
• Right of erasure: you may request that lj444 delete your personal data. We will action erasure requests where we are not required by applicable law to retain the data. Please note that legal retention obligations (such as AML record-keeping requirements) may prevent complete erasure in all cases.
• Right to restriction: you may request that lj444 restrict the processing of your personal data in certain circumstances — for example, while a correction request is being assessed or while you contest the legal basis for processing.
• Right to data portability: where technically feasible and where processing is based on your consent or on the performance of a contract, you may request that lj444 provide your personal data in a structured, commonly used, machine-readable format.

Section 8

Data Security

lj444 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include TLS/SSL encryption for all data transmitted between your device and the lj444 Platform, access controls limiting who within lj444 can access player personal data, regular security assessments of our systems and third-party service providers, and secure, encrypted storage of personal and financial data at rest.

While lj444 takes all reasonable steps to protect your data, no internet-based platform can guarantee absolute security. You also have a responsibility to protect your account by keeping your login credentials confidential and logging out after each session, particularly when using shared devices. If you believe your lj444 account has been compromised, please contact our support team immediately via live chat.

Section 9

Children and Age Verification

The lj444 Platform is strictly intended for adults aged 21 and above. We do not knowingly collect or process personal data from individuals under the age of 21. lj444 applies age verification checks at the point of registration and as part of our ongoing KYC process.

• If lj444 determines that personal data has been submitted by or on behalf of an individual under 21, that account will be immediately suspended, all funds will be frozen pending investigation, and the personal data will be deleted in accordance with applicable legal obligations.
• Parents and guardians who believe that a minor may have registered an account on lj444 should contact our customer support team immediately via live chat. lj444 will investigate and take appropriate action as quickly as possible.
• lj444 uses automated age verification tools as part of the registration process and may require additional documentary evidence of age (such as a National ID or passport) as part of KYC procedures where automated checks are inconclusive.
• lj444 also makes responsible gaming tools — including deposit limits, session reminders, cool-off periods, and self-exclusion — available to all adult players to help prevent gambling from becoming harmful. We encourage all players to use these tools proactively.

Section 10

Amendments to This Privacy Policy

lj444 may update this Privacy Policy from time to time to reflect changes in our data practices, applicable laws, or the features and services available on the Platform. When we make material changes to this Privacy Policy, we will provide notice via the Platform or by email to your registered address where practicable, and we will update the "Last updated" date at the top of this document. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your data.

Your continued use of the lj444 Platform after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree to the revised Privacy Policy, you should discontinue your use of the Platform and may request closure of your account by contacting customer support via live chat.

Section 11

Third-Party Links and Services

The lj444 Platform may contain references to third-party payment services (bKash, Nagad, Rocket, Upay, Visa, Mastercard) and game providers. These third parties operate under their own privacy policies and lj444 is not responsible for the data practices of any third party. We encourage you to review the privacy policies of any third-party services you use in connection with the lj444 Platform. lj444 does not endorse and has no control over the content or privacy practices of third-party platforms.

Section 12

Contact Us About Your Privacy

If you have any questions, concerns, or requests relating to this Privacy Policy or the way lj444 handles your personal data, please contact our customer support team via the live chat feature available inside the lj444 Platform at any time. You may also write to us at [email protected] for non-urgent privacy enquiries.